DescriptionThe item description page on eBay.com is one of the most visited ecommerce web pages with an average of 500 million page views a day. The page has a clean IA with a strong framework that can easily support new features. It displays a larger image and an organized structure that helps people make an informed purchase decision.
My roleSole designer on the project, responsible for bringing a failed design attempt to a positive outcome, create IX, mocks, specs, contribute to research, and add and iterate new features added to the page.
The newly designed page was first tested with 20% of traffic in May 2009 in the US. The results were immediately positive and the new page ramped up smoothly in the US and globally in September 2009. The increase on customer support calls was negligible. Globally, the newly designed page created a revenue increase of 1.6% for the first year following the release.
Over the subsequent two years, I kept on iterating on the page and led the design of a number of new features such as the image zoom.